How Long Does SEO Take?

One of the most frequently asked questions we get is, how long with SEO Take?


Businesses and organizations want to see that their investment is generating results. However, it doesn't act like other digital marketing tactics such as paid ads with immediate results. There are numerous factors to be considered for search engines to rank websites in search results.





Most sources would say it would take about 6-12 months to see results, but there is no guaranteed and definitive timeframe. It takes time for search engines to study and analyze web pages; plus, you have to consider the number of websites created every minute. However, there's no need to be discouraged or impatient. There are a few ways to ensure that ranking in Google doesn't take longer than usual:


#1 Domain Age

Though it's not a sizable SEO ranking factor, recent case studies have shown that older domains benefit from SEO efforts more quickly than newer ones. Using a tactic commonly referred to as backlinking will improve your ranking. If you are starting a website now, make it more trustworthy to search engines by building backlinks.


#2 Link-Building

Link building is a very time-consuming yet rewarding task for your website to flourish. Link building strengthens domain authority and assists in brand building, eventually leading to a better Search Engine ranking. If you haven't already, be sure to check out our 12 tools for your link building SEO strategy!


#3 Site Design & Architecture

Site Design & Architecture plays a significant role in SEO. Your website should have a responsive design, a sound content management system & a well-thought-out URL structure. Ensure that the website works on all types of devices, including mobile, tablet, wide-screen, etc., especially with more people using their mobile devices. Try running it with Google's Mobile-Friendly Test, and if needed, enlist the aid of a developer to bring your site up to speed.


#4 Keywords

Analyzing your competitor's websites can help create a content strategy to target better keywords related to your brand. See what hot topics for consumers are. There are multiple tools available to research keywords more efficiently. Please take a look at our Digital Toolkit for some specific resources.


#5 Content Creation & Strategy

Of course, quality content will improve your website Search Engine rank. Content strategy isn't limited to simply putting out content; instead, it means a thorough understanding of Google's Quality Rater Guidelines and utilizing the data there to create meaningful content your visitors will like to browse.


Results don't happen overnight, but investing the time and resources in building a solid SEO strategy will have you seeing them in no time. Proper SEO strategy is needed (i.e., backlinking, optimizing each web page, understanding redirects, and content strategy) to make it to Google's radar!