Discoverability is a term that many marketers use and talk about. Search visibility is the percentage of clicks your website receives compared to the total clicks a certain keyword or group of keywords gets.
Search visibility can usually be improved by writing content with your target keyword, then building links to that page. As a result, your ranking for that keyword improves. But, you shouldn’t just stop there.
With approximately 3.8 billion people on social media, it has become one of the biggest drivers of organic traffic. We are seeing more and more search results and snippets from platforms like Pinterest, YouTube, and Twitter!
This means that if you want more eyes on your brand, you need to start pushing for social media campaigns. That being said, while writing quality content that ranks is still important, you should start considering social media as Google starts to integrate these platforms more into their search results.