Google's search algorithm has minor updates almost daily, with most of them being hardly noticeable. Around November last year, many local businesses noticed relevant changes to local page rankings. In December 2021, Google confirmed through a tweet the conclusion of their November 2021 local search update, also known as The "Vicinity" Update. The "Vicinity" Update is Google's most prominent local search algorithm in five years. Before this, the last major update was The Poss