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Search Engine Optimization

SEO or Search Engine Optimization is the formal way to simply say “Can you find me on Google or Bing?” (or other search engines!).  Having the best SEO strategy can be a rabbit hole, especially if you’re a small business.

Do you have the right content? Are the page titles labeled correctly? Are backlinks from reliable sources, or internal linking to increase page authority, have you researched the right keywords?   The metrics for SEO are constantly changing as the search engine algorithms become more intelligent.  Wise Marketing Professionals offers a FREE SEO analysis for your website.  There are a lot of free resources we’ve blogged about, too.


SEO is not set it and forget it.  New content should be regularly produced and properly indexed.  Wise Marketing Professionals can help you do that.  Content writing, brand consistency, keyword research, and analysis are all things that we offer so you can do what you do best, run your business.

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SEO Basics

Search Engine Optimization, or “SEO” strategy, is founded on the process of outlining and implementing actions designed to improve your search engine ranking and gaining organic traffic. Users have confidence in search engines, so having a presence in the top searches for keywords being used increases your brand’s credibility.

SEO has two main goals: One is to help businesses understand what consumers are searching online to pave way for high-quality and robust content. The second is to give you the necessary data to create an optimized website that search engines can index that can drive conversions and sales.


Most people think that the key to perfecting SEO is ‘beating’ it when the truth is you have to take into account Google’s mission of offering engaging and timely information online.


This can be done with the combination of proper HTML code usage, user-friendly design, compelling copy, and page load speeds.


  • Do you have the right content?

  • Have you labeled your page titles properly?

  • Are your backlinks from dependable sources?

  • Have you maximized internal linking to increase page authority?

  • Did you incorporate the right keywords?

SEO can be a rabbit hole for businesses that are starting out. So if you’re still figuring out the ropes, Wise Marketing Professionals can lend a helping hand. We offer a FREE SEO analysis for your website and can give access to multiple resources to enlighten you.


Simply put, SEO is another way of determining whether you’re searchable online or not. With SEO metrics ever-evolving and algorithms becoming more and more clever, the need for an optimum strategy is key. Content writing, brand consistency, keyword research, and analysis are services we offer so you can focus on doing what you do best.

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