top of page

Top 10 FREE Marketing or Productivity Tools for Small Business

Wise Marketing Professionals has used this #covid quarantine to review the marketing and productivity tools that are free or inexpensive that we can't live without.

PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, we may earn a small commission if you make a purchase. Thank you for supporting Wise Marketing Professionals. Read our disclosure policy.

Without further ado and in no particular order...


If you have never heard of MailChimp, you should definitely check out their website. MailChimp is designed to help small businesses dream big. It's a one-stop-shop marketing tool that allows you to create beautiful HTML email marketing campaigns, gather market research data, follow recipient engagement, share content on social platforms, create landing pages - including shoppable pages, and even send postcards to your CRM. Mailchimp has four different package options, priced accordingly. For a small business with under 2,000 people that you regularly market to, the free package works just fine. MailChimp allows you to keep a small CRM or integrate with your CRM either directly or through Zapier.

If you want to start building your email list or your customer base, MailChimp has all of the tools to get you started. We LOVE it! We work with our clients to create monthly newsletters, re-engagement email campaigns, recruiting or job ad email campaigns, and so much more!

Download your FREE e-book about How to Grow Your Email List Organically

mailchimp ecommerce newsletter metrics allows you to "connect audiences to all of your content with just one link". This tool has so many uses, we can't get enough of it! Add it to your Insta profile and allow your followers to always have access to the products your selling, a way to schedule an appointment with you, link to other social profiles, specific blogs. Treat it like a landing page. Send recruits. Send buyers/sellers. Send clients. Whatever you call your target market, this tool is perfect! You decide what to feature for your audience! It's a must-use tool! The best part is it's FREE. Yes, there is a PRO package, but even that is only $6/month. See package features here.

Here's a link to mine 😉 go ahead, schedule that time to talk strategy while you're there! image


You don't have to be a graphic designer to create custom images! You just need to have a Canva account. Social Media is such an important aspect of business growth and utilizing eye captivating graphics with your posts will help with follower engagement. Canva allows you to customize templates to create fun, artsy, modern, sleek, designs OR have a blank canvas and create your own magic. You don't have to be a graphic designer