Blogs are used as a marketing tool to drive more traffic to a company’s website. Publishing blogs are an excellent opportunity for businesses to showcase their products and services and build the trust of existing and potential customers. To capture the attention of your target audience, you must be creative in selecting topics that would appeal to them.
Coming up with fresh and new blog ideas can feel like a challenge. To help you determine what to write about, we’ve compiled a list of topics that could spark new ideas for you.
Create ‘About Your Business Blogs
People tend to put their trust in what they know and understand. Earn your customers’ trust by introducing you, your staff, and your business to them. The more they know you and your business process, the more they can weigh whether bringing their business to yours would suit them. Here are some suggested topics related to your business:
Share your success story
Share personal business failures and the lessons you learned
Showcase a new service or product
Share common mistakes or concerns which can be addressed by your products/services
Publish a series about your product or service and how people use them
Introduce your team/staff or Welcome a new one
Promote your webinars
Give an overview of your business operation and processes
Write a pros and cons list related to your product/service
Address the frequently asked questions (FAQs) you get related to your business
Share Educational Blogs
There are so many topics you could write about to help educate people. Writing an educational blog about your field of expertise or industry helps establish you/your business’s credibility. Making your readers understand you and your services and products also helps them see and appreciate your value and, hopefully, bring their business your way. Here are some great educational blogs topics to write about:
Discuss current trends
Share current news or updates in your industry
Write a “How-To” post or tutorials
Write a series around a topic that’s related to your industry
Share a success story that is related to your industry; it may be about a customer or industry expert
Write a product review
Write a comparison post
Discuss statistics in your industry and relate them to your product or services.
Give an opinion on a trending topic.
Create a survey or study and discuss the result.
Create an “ultimate guide” relating to your industry
Share a list of resources or tools which your audience can use
Best practices in your industry
Publish a year-end summary
Answer a common problem
Showcase Seasonal Offerings and Special Occasions in Your Blog
Take advantage of your peak seasons or special occasions to showcase your industry or offerings.
Before your peak season or a special occasion, create informative blogs to entice your customers to take advantage of the season or occasion to enjoy your offerings. Attach pictures to draw in more people. Here are some topics to write about:
Share tips that relate to your business for this time, such as “Back-to-School” tips
Write about popular local events or charity events
Share Special Causes in Your Blog
Share important causes that you support or are significant to your industry or offerings. Doing so shows that your business cares about more than just their business and allows you to invite people or other companies to support these causes. Here are some topics to write about:
Share about a cause or charity you support.
Promote local or small businesses.
Promote local events
Final Thoughts
Writing blogs is a great marketing strategy to bring your business closer to your target market when done efficiently. Coming up with different topics can become a tedious task. With creativity, excellent research skills, and SEO, you can develop blogs that can help put your business on the map and allow your business to rank on SERPs.
If you’re looking for a content creator to help you write blogs optimized to help your business rank on search engines, look no further. Let Wise Marketing Professionals support you by writing blogs and content that will help boost your online presence.
Set an appointment with Wise Marketing Professionals now. Let us discuss how we can best assist you so that you can focus on growing your business.