As digital marketing trends evolve, marketers must stay up-to-date on the latest strategies to remain competitive. In 2023, 7 digital marketing trends cannot be ignored if you want to get ahead of the curve. These trends include user-generated content, artificial intelligence tools, short educational videos, interactive website features, the disappearance of third-party cookies, stylized website design, and social responsibility & inclusivity. In this blog post, we'll discuss each of these trends in detail so that you can better understand how to leverage them to your advantage.
1) User-Generated Content
You can also incentivize customers to create user-generated content by offering them discounts or freebies for posting about your products. This can be as simple as giving away a free t-shirt if they post a photo of themselves wearing it.
If you want to boost engagement on social media, you can create a hashtag for your customers. Ask them to post photos or videos featuring your products with the hashtag.
Finally, if you’re launching a new product, consider giving away free samples to influencers in exchange for reviews or posts on their channels. This great way to generate buzz and get people talking about your product.
Why User-Generated Content Matters
User-generated content gives potential customers an authentic look at how others use your product. It helps build trust and credibility with potential customers and encourages them to purchase your product or service.
User-generated content also allows you to reach a wider audience, increasing the chances of viral content. Furthermore, it’s a great way to reduce your marketing costs, as you’re not spending money on ads.
In short, user-generated content can significantly impact your digital marketing efforts. So, take some time to find ways to get your customers involved and build relationships with them.
2) Artificial Intelligence (AI) Tools
AI tools can quickly scan large amounts of data, including text, images, and videos, and compile them into easy-to-understand summaries. This can help you quickly identify key trends and insights most relevant to your business.
Furthermore, AI tools can help you quickly create outlines for potential content topics. By considering industry trends and what your audience is talking about, you can develop ideas for blog posts, videos, and other types of content much faster than you would if you were doing it manually.
In addition, AI tools can help you create more personal interactions with your customers. Chatbots can quickly answer customer questions, respond to feedback, and take orders. They can also offer personalized product recommendations based on the customer’s previous purchases.
By leveraging the power of AI in your digital marketing strategy, you can make sure that your business stands out in the increasingly competitive online space. Make sure to use it responsibly and ethically by respecting user data and privacy laws.
3) Short Videos
Video content has become increasingly popular in digital marketing, especially short videos. To remain competitive and capture the attention of your target audience, you need to create engaging and informative content in a short amount of time. Platforms such as TikTok and Snapchat limit users to only a few seconds or minutes. As a result, it's important to use this short time wisely.
One great way to do this is by creating videos that educate viewers on how to use your product or service. This is an especially beneficial tactic for businesses in the tech industry, as it helps potential customers understand the value of their products. Additionally, video content allows you to demonstrate your field's expertise further and authentically humanize your brand.
So, whether you're creating video tutorials, product demonstrations, or "how-to" guides, make sure they are concise and informative. Short videos are a great way to engage with your target audience and set yourself apart from the competition.
4) Functional Website Features
Interactive website features are becoming a must-have for digital marketers in 2023. People are looking for a quick and easy way to find the answers they need without being overwhelmed with too much content.
To meet these needs, websites should have interactive features to help their users. This could include calculators, quizzes, or educational material. Not only will these help people find answers to their questions quickly, but they’ll also give your website a competitive edge.
Tools like calculators and quizzes can make all the difference for people who may be new to a product or service. This is especially important for products that are complicated to understand, like insurance plans or mortgages. Being able to use interactive tools to explain how things work will go a long way in helping customers make decisions.
In addition, educational content is key. Short videos, infographics, and other visuals can help break down complex topics into simple language everyone can easily understand.
When it comes to functional website features, you should aim to create informative, interactive, and helpful content. The more you can do to engage with customers and provide them with valuable information, the more likely they’ll be to use your products and services.
5) Say "Bye-Bye" To Third Party Cookies
The digital marketing landscape is changing, and the first thing to go is third-party cookies. By July 1, 2023, Google will no longer allow their use in Universal Analytics. Companies will have to take a more personal approach to marketing in 2023 by focusing on one-on-one strategies and getting user consent to use their data. It also means that Google Analytics users should start transitioning to the new version (Google Analytics 4) now before the deadline. This will help companies create a better and more meaningful connection with their customers.
6) Focus on Website Design
Today’s websites need to look their best to attract more customers. A web design best practice for 2023 will feature plenty of empty space between content and images. Although people might think that empty space is unappealing, it presents a unique opportunity to let the content shine. It also prevents a website from feeling overcrowded and overwhelming to visitors.
Top-performing websites often feature custom graphics that are unique to the company. This allows the brand to stand out from the crowd. Animated cursors, parallax scrolling, and asymmetric styling are all popular website features that companies incorporate to make their sites look unique.
If your site hasn’t been updated in a few years, 2023 is the perfect time to give it a facelift. Contact Wise Marketing Professionals if you want to create something special for your site. Remember that web design isn’t just about how your site looks but how it functions. Visitors will quickly move on if your site takes too long to load.
By staying up to date with the latest web design trends, you can ensure that your website attracts more customers and drives more sales in 2023.
7) Social Responsibility & Inclusivity
In 2023, it's important to recognize the need for social responsibility and inclusivity in digital marketing. Online users want to know what a company stands for and are looking for signs that it is not only aware of current social issues but also willing to take a stance on them. Supporting certain causes or beliefs can attract more visitors to your website.
In addition, it is important to create an atmosphere of inclusivity for all of your visitors. Are there features that make navigating your website easier for disabled users? Do you offer services in multiple languages? Showing your visitors that you accommodate everyone is a great way to create trust and foster relationships.