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Why Having a Google My Business Account is Critical for Local Business

Today, Google My Business is a requirement to ensure that your customers can find you, allow interaction between business and consumers, and keep audiences up-to-date with your company’s information. The platform is utilized by most organizations to make sure they can manage, and strengthen their online presence.

Running a business involves putting valuable time into ensuring that your consumer’s first touchpoint is seamless. With more and more companies joining the playing field, it’s important to know how to stand out and remain competitive.

Google has been a trustworthy and legitimate source in the eyes of many, so taking advantage of its features can bring your business to higher levels of success. Here’s why:

#1 Improved Visibility & SEO Ranking

One benefit for local businesses is having your company’s accurate addresses and contact information accessible. Customers are more likely to visit your physical or online store if it’s quick to find! It focuses on local searches made by prospects in your area. Plus, Google My Business offers one of the greatest impacts for brands seeking local exposure. It plays a crucial role in helping you dominate mobile search results.

#2 Google Maps Integration

Once a new listing is created, a Google Maps location is generated; which syncs with Google Search for ease of access and searchability. This means customers will never get lost knowing that they can locate your business on mobile maps & directions apps.

#3 Direct Communications with Customers

There is direct messaging optionality where customers can get in touch with you via the mobile number and email included in your listing. Consumer interaction presents a chance to build brand recognition and loyalty. With a tap of a finger, they can let you know their queries and what they need, and you can let them know how your business can step in.

#4 Competing with the Competition

If your competitors are listed on Google My Business, this is a sign that you should too. Thrive in a competitive landscape by allowing your company to be visible. Having a Google listing can give you a strong advantage over them. Mobile and local search results will be more prominent and can attract prospective customers.

#5 Building Credibility

Users online are more drawn to business profiles that appear on reliable search engines such as Google. Your Google My Business profile will add a layer of professionalism as it highlights your business’ vital information. In addition to that, customers can leave reviews and will be displayed under your profile. This gives you a chance to gain the trust of prospective clients with the information your other customers have provided in their reviews.

So if you haven’t signed up, what are you waiting for? Go to Google My Business and create an account. Allot ample time to optimize your profile, but putting all the necessary details your customers need in order to familiarize themselves with your offerings.

If you want to get known locally, Wise Marketing Professionals can help identify exactly where to list your business to improve your visibility online. We are also well-versed with Google My Business so send us a message if you need help, or visit our website for more information!


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