I recently wrote a post on Instagram that had the most engagement about how to conduct an SEO audit using some tools online. It had a lot of engagement.
This is the post:
An SEO audit is a review of your website that highlights the strengths and weaknesses of your site from a number of perspectives.
Carrying out an in-depth SEO audit improves the overall condition of your website in terms of site-structure, on-site content, and off-site activities.
To conduct a thorough SEO audit, you need some helping tools. Without wasting any time, let’s just dive right into it:
AHREFS: Ahrefs site audit is like a mini-lab to examine your site’s health! The system can recognize 110+ technical issues, from critical errors to less pressing matters.
SCREAMING FROG: If you are looking to analyze your complete website at once, on your desktop, then Screaming Frog is one of the best choices.
SEOMATOR: It’s an online SEO audit tool, crawls a website and provides a comprehensive analysis report.
SE RANKING: SE Ranking is one of the best tools that will not only help you identify the errors but will also help you to prepare a list of tasks that your content creators, developers, and designers can look into.
SEOPTIMER: It’s a free website auditing tool that not only reports your website’s critical errors but also recommends ways to improve your search ranking based on the evaluation.
MYSITEAUDITOR: MySiteAuditor is one of those tools that is directly compatible with Google’s ranking algorithm. Unlike other tools, MySiteAuditor identifies specific website pages for target keywords.
If you are struggling with your website’s SEO analysis, make sure to use the above tools. A good SEO audit will improve your marketing online strategy and generate more sales.
Do you see what I did there?
As a digital marketing strategist, I know that engagement means there’s a space for this kind of information. So I've decided to take the content already created and repurpose it for a blog post to drive traffic to my website, create external linking to resources, and growing brand awareness.
You Can Do This Too!
Take your content that produces results and re-use it. Was an image super popular, re-post it with another caption. Was there a lot of engagement with a specific caption, re-post it with another image? Did a particular caption do really well? Add it to your website, and grow the content to build traffic to your website. The engagement with your social platforms indicates that there is a need for content in the digital space.
BE THE EXPERT and capitalize on these opportunities.