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Reopening your business after a long closure could be a big undertaking, from announcing your plans on social media to coming up with ways of getting customers back in the door safely. You can save money on your reopening marketing plan by using free social media tools to share your plans. If you want more tips and guidance on how to launch an effective #social media campaign, Wise Marketing Professionals can help.
Marketing on a budget
When you’re working with a limited #budget, it’s wise to learn about ways to connect with customers #organically. Marketing doesn’t have to involve a big agency — a social media presence and regular messaging already go a long way. To get the most out of your social media messaging, there are a few guidelines: post often, share photos and updates, and use live streaming to connect with your audience.
Many small businesses struggle with knowing how often they should post on social media. As a general rule of thumb, businesses with less than 10,000 followers should aim for one post per day or five posts per week. There isn’t much to be gained from posting more than that, unless you’re over the 10,000-follower mark.
The next question many business owners have is the type of content to share. Every post should contain a photo to garner attention, along with some valuable information. While it may be tempting, avoid posting too many posts of your products. Product posts typically don’t perform very well on social media, and if you post them too often, algorithms will make your posts almost invisible. The best posts are engaging and capture your followers’ interests.
Another great way to use social media is through live streaming. This tactic will automatically reach more users and broaden your audience, and it’s completely free to use. Not only will it allow your customers to feel more connected to you and your business, but it will also help you describe your reopening plans in a clear and honest way. This is a great way to explain any changes you’ve made to be COVID-compliant, whether it’s limiting capacity in your cafe or changing your hours.
When you’re considering how to get customers back in the door, think about ways to make your business safer. For example, if you own a cafe or restaurant, offering to-go meals or outdoor seating will make it easier for more people to eat or drink at your business. Following pandemic precautions will keep your customers safe and allow more people to visit your business when you reopen.
Other ways to keep your customers safe include the use of masks for your staff, posting signage to remind customers of social distancing, and providing hand sanitizer for customers entering your business.
Starting an LLC
If you haven’t already, consider starting a limited liability company or LLC when you reopen. The LLC business structure is a great choice for small businesses because it allows owners to keep their personal assets safe, helps make filing taxes easier, and offers more flexibility. Fortunately, business owners can avoid hefty lawyer fees by using a formation service. Just be sure to check in your state for specific regulations before filing the paperwork.
By harnessing social media marketing, reopening your business will run smoothly as you reconnect with customers and usher them back through the door. Share details about your safety measures and take advantage of free live streaming to add a personal touch to your social media accounts. You can also develop a marketing plan that will help take your business to the next level. Take a look at Wise Marketing Professionals’ services and get in touch to get started or call (912) 472-8166!
Written by Naomi Johnson
Naomi Johnson created lifebasedbusiness.net to offer practical advice and inspiration to help others adopt the life-based business mentality and change their lives in immensely positive, fulfilling ways. It is meant for small business owners, creatives, solopreneurs, boss babes and bros, and side hustlers who are committed to designing their careers to accommodate how they want to live, instead of the other way around."