Link building is a significant aspect of #SEO marketing. If you have not implemented link-building strategies in your line of business, you may be missing out on opportunities. Not only does link building help with generating effective and quality SEO campaigns, but it also strengthens domain authority, assists in brand building, and increases your rank in search engines.
But before we delve into it, let’s define what link building really is.
Link building is a #strategy utilized by marketers to get web pages to link to each other through generating hyperlinks (from relative and trusted sources) and incorporating them into your own page. The quantity and quality of inbound links are key to catapulting your site ahead of the competition. However, this doesn’t mean spamming your content with unnecessary links. There’s a lot more involved to make sure your link-building efforts don’t go to waste.
With that in mind, here are some pointers to get you started:
1. Be consistent with producing engaging blog content. Publish content relevant to the industry you belong to so it becomes enticing for your target readers to share. In fact, you can end up being a source if they have a website of their own.
2. Link other websites to your own web content. The more you link to others, the greater likelihood that they do the same for you. Whether it’s linking trusted resources, bloggers, or content creators, leverage all the information available online so your readers have a rewarding experience when they visit your site!
3. Take advantage of guest blogging. This is proven a highly effective way to introduce your brand to a new audience or gain more exposure. You can start by connecting with publications that accept writing contributions.
4. Create a page with helpful resource lists. Not only are these great link baits, but it creates an opportunity for other websites to link to your resources in their own posts.
5. Make case studies about your monumental clientele. If you write about your collaborations with clients, they can link back to your website. Important here is to make them good, which means choosing reputable companies amongst those you’ve worked with that are knowledgeable about your products/services, and that brought about good results for both parties.
6. Volunteer to be the subject of a case study. Organizations are always on the lookout for case study subjects. Set aside some time to work on this and once the case study is published, backlink it to your website.
7. Conduct free webinars and publish archived copies online. Dedicate time to host insightful webinars. Once you’ve done that, you can create a blog post on your website which lists down the highlights and key takeaways, as well as materials you used throughout. Participants will appreciate having a copy of something they’ve taken the time to attend. Another way to go about it is partnering up with another brand, influencer, or company to conduct a webinar to target a wider network.
8. Make free tools & shareable templates available. Create tools and templates pertinent to your business. Think about your audience's use and create a library of downloadable resources that others could link to. Bookmarkable content also generates a lot of inbound links, which would be good for your link-building strategy.
9. Experiment with other forms of visual content. If you have a compelling graphic, others would probably link it since producing visuals from scratch could be time-consuming.
10. Write press releases on noteworthy company news. This public relations effort could effectively gain more coverage, especially if you have a riveting headline that big publications would get wind of.
11. Ask for reviews or testimonials. Approach your market, industry experts, or analysts to review your products or services. Not only will this get you an inbound link, but showcasing good feedback strengthens your brand credibility in the eyes of others. Most companies love getting good feedback, the same way that consumers/reviewers also love seeing what they’ve shared on a company’s page.
12. Partner with companies & explore co-marketing. Companies forming alliances can bring many benefits for link-building: shared resources, branding boosts, increased traffic, and reach. To help you decide, try checking Alexa or SimilarWeb to give you data on what people are searching for in your potential partner’s website so you can create a co-marketing strategy that yields results.
13. Work on link reclamation. Continuously monitor mentions of your brand so you can turn them into inbound links. There are available programs to scan any mentions of your business. Once you’ve gathered the information, check if they cited your website. If not, reach out and thank them for the mention, but also propose that your site be linked and provide additional materials to make it worthwhile.
14. Practice the broken link-building method. This involves searching top websites in your niche to find inactive pages. Once you have that, recreate the broken content and contact the webmaster to replace that broken link with a link to your new content. There are available tools that can generate broken backlink reports listed here.
15. Help other web admins fix errors on their sites. When you spot broken links on others websites, let the site owners know and provide them with a piece of your own content that could be a suitable replacement. Of course, don’t forget to reach out in a friendly and helpful manner so you can also work on a relationship with the webmaster.
In conclusion, SEO strategy isn’t complete without link building. Links will be a primary gauge of authority and trust. Think of links as a “vote of confidence” for websites. Though it may be a tedious and time-consuming tactic, it is valuable in attracting audiences, developing relationships, and growing your business significantly. Google cares about links... and so should you.