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15 Link Building Strategies You Need To Know

Link building is a significant aspect of #SEO marketing. If you have not implemented link-building strategies in your line of business, you may be missing out on opportunities. Not only does link building help with generating effective and quality SEO campaigns, but it also strengthens domain authority, assists in brand building, and increases your rank in search engines.

But before we delve into it, let’s define what link building really is.

Link building is a #strategy utilized by marketers to get web pages to link to each other through generating hyperlinks (from relative and trusted sources) and incorporating them into your own page. The quantity and quality of inbound links are key to catapulting your site ahead of the competition. However, this doesn’t mean spamming your content with unnecessary links. There’s a lot more involved to make sure your link-building efforts don’t go to waste.

With that in mind, here are some pointers to get you started:



1. Be consistent with producing engaging blog content.

2. Link other websites to your own web content.

3. Take advantage of guest blogging.

4. Create a page with helpful resource lists.

5. Make case studies about your monumental clientele.

6. Volunteer to be the subject of a case study.

7. Conduct free webinars and publish archived copies online.

8. Make free tools & shareable templates available.

9. Experiment with other forms of visual content.

10. Write press releases on noteworthy company news.

11. Ask for reviews or testimonials.

12. Partner with companies & explore co-marketing.

13. Work on link reclamation.

14. Practice the broken link-building method.

15. Help other web admins fix errors on their sites.


1. Be consistent with producing engaging blog content. Publish content relevant to the industry you belong to so it becomes enticing for your target readers to share. In fact, you can end up being a source if they have a website of their own.

2. Link other websites to your own web content. The more you link to others, the greater likelihood that they do the same for you. Whether it’s linking trusted resources, bloggers, or content creators, leverage all the information available online so your readers have a rewarding experience when they visit your site!

3. Take ad