Search Engine Optimization (#SEO) is a necessary step to drive organic website traffic. It is an always-on process to maximize opportunities and increase performance for your website. It’s true that SEO is a topic that most business owners become agitated about. Sure, it can be intimidating but through continuous technological advancements, multiple tools have sprouted to provide solutions.
Plugins are powerful tools that provide features such as audit checklists, sitemaps, and content insights to help define success for your digital efforts. It will improve the quantity and quality of web traffic; which could generate business growth and higher search ranks. With thousands of website plugins available, we’ve rounded up some of the best plugins to cater to your company’s needs.
Pro Tip: Issues can always arise when uploading plugins to a WordPress site. Make sure you have a backup of your site before the upload and activate a new plugin. This way if something goes wrong you can always default to the prior version and get the site back up and running quickly!
The best option for beginners, SEOPress is a strong tool that would catapult you to the world of SEO with no difficulty. It’ll help you boost traffic, improve social sharing, build custom HTML & XML Sitemaps, manage redirections, and so much more. It also features an installation wizard that will guide you in setting up your data. It is white label and ad-free, even in its free version.
Trusted by more than 2 million users, AIOSEO is a comprehensive plug-in that offers the following: rich snippet schema, social media integration, TruSEO on-page analysis, Google News sitemaps, local SEO, and other features to help you outrank your organization’s industry competitors in search results. Indeed a time and money saver, especially for small businesses.
WP Rocket is a stellar caching plugin and offers a wide range of options and automatic optimization features that both beginners and experienced WordPress users can utilize. It is best known for improving the speed of your website and can generate conversions and reach higher rankings. No coding required.
An all-in-one tool suite for enhancing online visibility, Semrush extends services such as SEO, SMM, PPC, content marketing, competitor analysis, marketing insights, and campaign management. It is best known for its keyword analysis; providing businesses a database of over 20 billion keywords—search volumes, trends, and related keyword suggestions for either organic and paid research.
One of the most established and familiar SEO plugins on WordPress, it has the ability to customize headings, meta-descriptions, and titles; which ensures keyword variations versus direct repetition. A complete SEO solution for business owners, it can solve a lot of technical issues to optimize your content for Google and site visitors. With Yoast, you can show how you prioritize web visitors by giving them a seamless user experience that generates results.
Schema Pro is used for schema implementation. Have markup configurations made automatically with a simple click. This plugin is considered one of the best solutions for website markup and rich snippets. It’s fast-loading and ultra-SEO friendly, which is a big plus! Recommended for small businesses and individuals who run blogs and produce heavy web content.
Backlink profiling is Ahref’s key feature which gives marketers an overview of what sites your organization is linked to. This SEO software suite also contains tools on rank tracking, site audits, competitor analysis, and keyword research for Google, Amazon, and Youtube. Its UX makes it easy for marketers to gather and understand data from the digital efforts they’ve undertaken.
For most, Google Analytics can be time-consuming and complicated to use. However, understanding traffic sources and audience behavior is important to measure your site’s performance. With over 3 million active installs, MonsterInsights is a highly recommended Google Analytics plugin that will help you optimize conversions and make the most out of your insights. It offers universal tracking across devices, a Google Analytics dashboard inside WordPress, and real-time statistics. It also features enhanced eCommerce tracking, page-level analytics, an affiliate link, and ads tracking.
This premium website plugin allows you to track the site’s rankings on Google by monitoring each keyword position. Rankie is a powerful research tool that will give you a better understanding of how your site is performing in search engine result pages (SERPs). Analyzing your position will tell you your most effective content, opportunities for improvement, and what efforts can highly benefit organic searches that attain leads and conversion.
Rank Math gives you complete control over your website’s on-page search engine optimization (SEO). This means it can customize important SEO settings with ease, scores your content on over 100 factors, and gives you actionable advice for improving your score. Having this plugin will also let you run a full-site audit, give you control over what pages can be indexable, and how you want your website to appear when searched. Essentially, this is best for small businesses managing their website health internally.
SEO is, without a doubt, a necessary factor to determine your website’s success. These plugins could help you achieve higher rankings and let your site perform in a way that would benefit your business. With technology constantly evolving, it’s also important to be on the lookout for other plugins that would bring you steps closer to your KPI’s and optimizing performance that produces results!