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How Grammarly Can Elevate Business Writing

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Communication is at the core of high-performing organizations and can help propel your business forward to attain your KPIs. If website copy is well-written, potential customers feel more confident in putting their trust in you. If customer support teams can relay messages through clear words, they can reduce misunderstandings and long response times, boosting customer experience and satisfaction. If marketing can produce engaging social media copy, you can influence your audience's perception of what you can provide.

However, with impending deadlines and spellcheck, it is easy to get careless and make errors. Through the help of technology, organizations have tools within their reach to ensure that good writing is applied to any form of output, may it be a website, email, social media, marketing materials, design copy, and such. Grammarly is an AI-powered writing assistant that can do it all.

Grammarly is on a mission to improve businesses through effective communication. They use a variety of innovative approaches, through the help of deep learning, to create intuitive tools to bring your writing up a notch. What can it do?

  • Improve SEO performance through clear and concise writing. If your webpage is full of errors, most people will not trust it and will be prompted to go to another website to gain the information they're looking for. Grammarly can fix that by ensuring your copy is readable and easy to understand. It can also suggest keywords and synonyms to ensure that what you're writing can satisfy SEO ranking cues used by Google.

  • Have stellar grammar to gain your consumer's trust. The free version provides grammar checks on emails, social media posts, descriptions, and more. However, the premium tool offers advanced writing feedback (on top of what's available on the free version), including tone, fluency, formality detection, compelling vocabulary, and sentence variety.

  • Avoid plagiarizing other work with its plagiarism check feature. A lot of businesses fall into this without realizing it. With many writing resources and inspiration within public reach, it can be challenging (for some) to think of sales pitches or product specifications from scratch. Grammarly offers tools to help avoid plagiarism claims. It checks your work against millions of web pages to ensure that your words are not too similar to what's already been published, and avoid plagiarism.

  • Create style guides to maintain consistency in writing. It takes character to develop a compelling brand. When employees use inconsistent language or internal jargon that customers don't understand, creating a brand-forward experience across channels is challenging. That's why through Grammarly's excellent tool, you can create a style guide that allows you to get acquainted with your company identity to bring forth seamless content. Plus, this can also save time from a content editing standpoint.

  • Earn on the side with their affiliate program. Grammarly's affiliate program is very straightforward: place a tracking text link or a banner on your website (or email, e-book, social profile, etc.), and they compensate you each time a referred user signs up for and installs Grammarly. Other benefits include activation and regular performance incentives, and world-class affiliate support!

Indeed, technology can make it possible to make good writers out of everyone. With effective writing and good communication, take your brand to greater heights. Succinctly convey your message to strengthen your brand credibility and success with the help of Grammarly.

For more information on utilizing this tool to your advantage, book a consultation with Wise Marketing Professionals!


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