Contrary to belief, your business’ local listing isn’t something you should overlook as it requires maintenance and ongoing management to be effective. With current landscapes changing, brands are encouraged to work double-time to ensure that their organization’s information doesn’t drown with the influx of business data populating the digital space. Search engine optimization (SEO) is key to building a strong digital presence for businesses but this is not limited to using keywords, title tags, and meta-descriptions. This also includes having your business information consistent and up-to-date across reliable search engines, relevant websites, mobile apps, voice assistants, GPS systems, and social networks.
Research shows that 86% of consumers have used search engines to find and verify local business information, and in the process, 18% of these searches result in a conversion; whether it’s a purchase, a lead, or an inquiry. With 1.5 billion sites on the Internet, the sheer volume of content strengthens the need for data accuracy.
There is a lot of heavy-lifting and tackling this task to consistently maintain your directory listings or citations may be taxing, but today,
Wise Marketing Professionals is now offering clients access to technology that will streamline business listing management.
Our services include submitting data to hundreds of trusted online directories that suit your brand/niche and managing these listings for you so that if it needs any updating, we’ll make it. Through Wise Marketing Professionals, you will:
Be given a dashboard to view the total number of listings your business has been added
Can download a CSV file with all the username/passwords for the accounts created
Can take this information with you if you don't renew the services at the end of the year
Having accurate contact information listed across multiple platforms strengthens your domain authority and shows search engines that you are a legitimate business. Take note that search engines utilize algorithms to decide where your content is visible or how your business is ranked. Ultimately, the goal is to feed the algorithm with consistent and correct information. Failure to do this may lead to Google putting a halt in promoting your business.
The more you invest in local listing management efforts, the more benefits you can reap out of it. In today’s digital marketing world, apart from listing your business, it should be monitored regularly and that’s something we can take off your hands so you can run your business at ease. Message us today to book an appointment!