If you are planning to increase your sales this year (which we are sure you are!), then it’s worth looking into Facebook retargeting ads to ensure you stay top of mind of your target market. Facebook retargeting, in simple terms, enables businesses to be in front of people who are already familiar with their brand through retargeting.
Businesses can set up their retargeting ads in a way that it appears people who have visited their website or people who have previously interacted with their brand on Facebook or Instagram, or even past customers or clients in their database. Interaction here encompasses video views, liking, and commenting.
Why do you need to start doing Facebook retargeting?
We already established that Facebook retargeting is a powerful tool for businesses. Here’s why...
According to studies, only 2% of sales are closed on the first interaction and 81% of sales happen on the fifth follow-up. What this means is that if you want to seal the deal, you want to be seen by your target market at least five times.
Here’s the thing: 48% of businesses stop after the first interaction and only 10% of businesses actually come through to the fifth interaction. 10%!!!
The question now is, do you want to be part of the 48% of businesses that only get 2% of sales OR would you rather be the 10% of businesses who get 81% of sales?
I’m sure you want to be in the latter group. That’s where Facebook retargeting ads come into play.
By leveraging Facebook retargeting, you can make sure you are seen by your target market multiple times after their first interaction with your brand.
All you need to do is install the Facebook pixel in your website to get Facebook to start tracking your visitors and their behaviors on your website, as well as on Facebook and Instagram. Once that’s done, you can run Facebook retargeting ads and set them up to target people who interacted a certain way with your business - either on or off Facebook.
2020 was a tough year for a lot of businesses, this is why it is extremely important now to utilize the tools available to us to help us regain lost sales and reach our sales goals this year. The good news is that we have technology like Facebook retargeting available to us now, which is a game changer!
Are you interested in learning more about how you can use #Facebook retargeting ads for your business? Let’s chat!